As with all good things, this blog is evolving. I have had such a great response to both of my blogs: SellingOutLoud.com (this one) and UnleashingYourBrand.com, that I've decided to combine them. I encourage you to please subscribe to UnleashingYourBrand.com to continue to receive posts about personal branding, building your reputation and creating opportunities (sales, business development ...
Ego surfing is good exercise! So Google yourself today
As appeared in ColoradoBiz Magazine Exclusives By Lida Citroën "Do you surf?" I asked a room full of business professionals during a recent presentation on the power of reputation management. Dead silence.... None of them knew what I meant by "ego surfing" - checking your online reputation to see what shows up when someone Googles you. Online ...
What is personal branding?
The following is an excerpt from Lida's upcoming book, "Reputation 360: Creating power through personal branding". Visit www.LIDA360.com for information about the book's release and other announcements. Tom Peters introduced us to the concept of the personal brand in an article he wrote in Fast Company Magazine in the mid-1970s. The article pointed to the fact ...
Your logo is not your brand… unless you’re a cattle rancher
As it appeared in ColoradoBizMagazine I remember standing at my kitchen sink a few years ago when the TV news announcer proclaimed, "Wal-Mart has changed their brand!" I dropped a plate. What? The Wal-Mart brand of high value, accessibility, low prices and a welcoming consumer experience is changed? I immediately worried about ...